Press Release | Caldwell, Idaho | January 6, 2021

Caldwell Night Rodeo’s Coveted Whiskey Partnership Changes Hands

Caldwell Night Rodeo and Seven Devils Whiskey (a Koenig Distillery Product) are excited to announce their co-branded partnership. This unique pairing will exhibit a true Caldwell experience as both parties are integral parts of their local industries. “We are excited to see where this venture takes us as we have some great things planned for 2021 and beyond,” said Nicole Cassity, Director of Sales and Marketing for Caldwell Night Rodeo.

Koenig Distillery – Seven Devils Whiskey

Koenig Distillery, located in Caldwell, ID, began their ventures in 1995. Today, the Koenig Distillery portfolio includes Potato, Huckleberry and Peach Vodka along with four expressions of Seven Devils Whiskey: Straight Bourbon, Straight Rye, Sunnyslope Honey and an 8-year, Limited Release, Barrel Proof Bourbon. The high-quality craft whiskeys utilize spring-fed water from the Seven Devils Mountain range and are aged a minimum of 4-6 years in new American, charred oak barrels. The end result is smooth, straight whiskey produced right here in the Canyon County Snake River Region. A special edition of Seven Devils Whiskey, dedicated to CNR, the athletes and the fans will be released this summer in anticipation of the rodeo in August.

Caldwell Night Rodeo

Caldwell Night Rodeo, located in Caldwell, ID, is getting ready to celebrate their 97th year of world class rodeo entertainment. Frequently recognized as one of the top 5 rodeo’s in the United States, their legacy began as a gymkhana to raise funds for the local National Guard Armory. Today, their charitable roots continue with their year-round charitable contributions to the local community. Seven Devils Whiskey is a registered trademark of Koenig Distillery.

For more information on the Seven Devils, Koenig Distillery or Caldwell Night Rodeo: Seven Devils Whiskey & Koenig Distillery Caldwell Night Rodeo Search for both brands on Social Media. For more information, press only: Nicole Cassity 208-459-2060

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