Now in its 100th year, Caldwell Night Rodeo is one of the largest and longest-running annual events in Canyon County, drawing crowds in excess of 45,000 over 5 action-packed nights. Listed among the top 20 professional rodeos AND Top 5 large outdoor rodeos in the nation, CNR features the best professional cowboys & cowgirls in the world and is an annual stop on the professional rodeo tour. For the last three consecutive years, CNR has been voted #1 Large Outdoor Family Event in Canyon County by Idaho Press Tribune readers and one of the Top 10 Rodeo’s in the United States by Real Time Cowboys Magazine. 

Led by a 15-person volunteer Board of Directors, Caldwell Night Rodeo is a not-for-profit organization. Now in its 10th decade, this signature event is sustained with the support of hundreds of volunteers who contribute countless hours of their own time each year. The rodeo boasts an estimated impact of over $12-$14 million dollars to the local economy and through sponsorship, vending and fundraising initiatives, proudly returns over $300,000 in donations and scholarships to various community groups, individuals and charitable organizations annually.


Sponsoring Caldwell Night Rodeo is about more than selling your product or company name to over 45,000 attendees at one of the Top 5 Large Outdoor Rodeos and Top 20 Professional Rodeos in the US. It’s about being associated with an century old longstanding tradition and vital piece of western heritage in the state of Idaho.

70% of guests have been attending CNR since childhood. They grew up with this annual event, are members of the local community and recognize the importance of businesses such as yours who make Caldwell Night Rodeo possible year after year.

Whether their child was a recipient of one of our scholarships or part of a 4H or FFA group we donate to, they are an uninsured woman who received a no cost mammogram as part of our Power of Pink Program, or they or someone they know has utilized the Veteran services we help fund at the Boise Rescue Mission or Hope’s Door – our guests have a vested interest in the success of CNR and understand the significant impact this Top 20 rodeo has on their community. They KNOW that it is because of you, our sponsors, that this event is made possible year after year. They remember your company, they shop at your business and they use your services – because sponsorship of Caldwell Night Rodeo makes the statement that what’s important to the members of this community – is important to you!

Your investment in CNR is an investment in the community you serve!


As one of the first rodeos in the Pacific Northwest to ever be held under the lights, the Caldwell Night Rodeo offers an experience unlike any other. With over 600 top-notch contestants and 7 action-packed events held each night, the excitement in our arena is unparalleled. 70% of attendees reside within Canyon & Ada County and nearly half attend for the outdoor “experience” that Caldwell Night Rodeo offers. Equally divided by the infamous “Rowdies” and “Civies” – the CNR crowd plays an integral role in the friendly rivalry and excitement of the rodeo. 

With an average household income of over $50,000, 25% of rodeo attendees are seniors, 25% represent couples with children, 25% are couples without children. The remaining 25% is divided between singles with and without children. The CNR audience is approximately 55% female & 45% male.


As a signature event “Where the Cowboys are the Stars” and Idaho’s Largest Outdoor Rodeo, Caldwell Night Rodeo generates a significant amount of attention in local & national media. Our television, radio and print partners work diligently to promote the rodeo and the many events held in conjunction with it throughout the month of August and all year long. The organization implements an aggressive, integrated marketing and advertising campaign each season, providing numerous opportunities for our sponsors to receive maximum media recognition for their support of this annual Idaho tradition. CNR has also aired nationally on the Wrangler Network, CBS Sports & Cowboy Channel.


Our sponsors range from National Corporate partners to local businesses. Packages can be easily customized to meet your specific objectives and budget, and include: 

Event/Performance Sponsorship
There’s no better way to attach your company’s name to this top-notch, signature community event than to sponsor your own night or performance at the Caldwell Night Rodeo. With numerous packages and events to choose from, our Sponsorship department will be happy to customize something specific to your company’s needs.

Arena/Venue Signage
Proudly show your support of this local community tradition by displaying your company name and logo to over 45,000 excited attendees. We offer highly visible arena and venue signage packages in all sizes and prices.

Rodeo Tickets
Our rodeo tickets are a highly sought after, must-have item for Employee Give-Aways, Customer Appreciation Events, Incentives, Contests, etc. Group & discounted pricing is available. Group seating is also available for larger groups.

VIP Dinner Experience 
Featuring a fully catered dinner, entertainment and admission into the rodeo, there’s no better way to treat your VIP customers and clients to the greatest show in town!

Skybox Suites
CNR’s Skybox Suites offer the best seat in the house and provide an ideal setting for you to entertain clients, VIP’s, employees or friends and family at one of Canyon County’s largest and most popular events. Up to 12 guests can enjoy the rodeo high above the crowd in a covered skybox – complete with bistro seating, snacks and an open bar with attendant.

Promotional Partnerships
Interested in being a ticket outlet, putting together a vendor promotion or becoming a cross-promotional partner? If we can help drive foot traffic into your business location, we will. Just ask!

For more information regarding sponsorship at CNR or a complete list of our packages & pricing, please contact the rodeo office at (208) 459-2060 or Nicole@CaldwellNightRodeo.com.

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