Multi-year deal helps support the future of the classic, western-favorite rodeo

CALDWELL, IDAHO – D&B Supply and the Caldwell Night Rodeo recently announced D&B’s signing as a
top sponsor of the rodeo, revered across the west as one of the Top 20 Professional Rodeos and Top 5
Large Outdoor Rodeos in the nation. The multi-year sponsorship extends into 2028 and formally
providesD&B naming rights to the arena, now known as the “D&B Arena”, where all the Caldwell Night
Rodeo action takes place in addition to other events throughout the year.
The multi-year deal comes at a critical time after rodeos, like so many other events, faced a tough 2020
amidst cancellations due to the coronavirus epidemic. “Along with our event attendees, our sponsors
play such a crucial role in our being able to make the rodeo what it is today”, says Nicole Cassity, Sales &
Marketing Managerof the Caldwell Night Rodeo. “We really can’t do it without our sponsors and we’re
so grateful to have this kind of relationship with D&B Supply that provides support well into the future”,
she adds.

D&B Supply is where the West’s pioneering, independent legacy and the heart of modern life in the
West meet. Established in 1959 as a farming wholesale store in the agricultural town of Caldwell, Idaho,
D&B Supply has grown to be a one-stop shop where customers can find all the products and friendly
advice they need to live, work and play in the West. With 15 locations in southern Idaho and eastern
Oregon, D&B’s product mix spans an impressive breadth, ranging from farm and ranch supplies to tools
and power equipment, pet and animal supplies, lawn and garden products, clothing and footwear, and
much more.

To be held August 17-21, 2021 and now in its 97th year, Caldwell Night Rodeo is one of the largest and
longest-running annual events in Canyon County, drawing rodeo fans in excess of 45,000 over 5 actionpacked nights. Listed among the Top 20 Professional Rodeos and Top 5 Large Outdoor Rodeos in the
nation, Caldwell Night Rodeo features the best professional cowboys, cowgirls and animal athletes in
the world and is an annual stop on the professional rodeo circuit tour.

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