Caldwell Night Rodeo’s Coveted Whiskey Partnership Changes Hands
Caldwell— January 6, 2021 — Caldwell Night Rodeo and Seven Devils Whiskey (a
Koenig Distillery Product) are excited to announce their co-branded partnership. This unique
pairing will exhibit a true Caldwell experience as both parties are integral parts of their local
industries. “We are excited to see where this venture takes us as we have some great things
planned for 2021 and beyond,” said Nicole Cassity, Director of Sales and Marketing for
Caldwell Night Rodeo.


Koenig Distillery
Koenig Distillery, located in Caldwell, ID, began their ventures in 1995. Today, the
Koenig Distillery portfolio includes Potato, Huckleberry and Peach Vodka along with four
expressions of Seven Devils Whiskey: Straight Bourbon, Straight Rye, Sunnyslope Honey and
an 8-year, Limited Release, Barrel Proof Bourbon. The high-quality craft whiskeys utilize
spring-fed water from the Seven Devils Mountain range and are aged a minimum of 4-6 years in
new American, charred oak barrels. The end result is smooth, straight whiskey produced right
here in the Canyon County Snake River Region. A special edition of Seven Devils Whiskey,
dedicated to CNR, the athletes and the fans will be released this summer in anticipation of the
rodeo in August.

Caldwell Night Rodeo
Caldwell Night Rodeo, located in Caldwell, ID, is getting ready to celebrate their 97th
year of world class rodeo entertainment. Frequently recognized as one of the top 5 rodeo’s in the
United States, their legacy began as a gymkhana to raise funds for the local National Guard
Armory. Today, their charitable roots continue with their year-round charitable
contributions to the local community.

Seven Devils Whiskey is a registered trademark of Koenig Distillery.


For more information on the Seven Devils, Koenig Distillery or Caldwell Night Rodeo:

Seven Devils Whiskey & Koenig Distillery

Caldwell Night Rodeo

Search for both brands on Social Media

For more information, press only:
Nicole Cassity

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